marketing communications

Castrol asked us to film two MotoGP riders during a pre-season test at Jerez.  The riders were at Jerez to ride and we were there to interview and film them, activities which needed to be sensitively combined.  It was important to script the interviews so that the riders knew ahead of time what we were aiming for and then, onsite, to lead the riders into expressing sentiments that supported the project, without putting words into their mouths.  So, an invisible film crew, a carefully crafted set of questions and interpretation across three languages was all that was needed to achieve our goal.