marketing communications

Castrol launched a new high performance oil to the global market and asked us to work with them to create a show in a box which would demonstrate to their Global Marketing Managers what was required in order to successfully launch this very new and very different product.

We wrote a script which not only gave a shape to the launch day, but which provided all the technical and marketing information required whilst setting a distinct tone for the launch. This script was then shaped to suit Castrol’s two defined markets (one being the USA and Europe and the other being the rest of the world - primarily focussing on Asia Pacific).