marketing communications

What is the future in terms of vehicle fuel and thereby lubricants?

This video set out to explore the short, medium and long term possibilities and explain the research being done by BP. The video was for internal use only with viewers coming from several different groups of interested parties including key decision makers, funders and influencers. The tone of the video and the way it disseminated information was, therefore, incredibly important and the script went through several different iterations until all stakeholders were confident that both the tone and the information shared was appropriate for such a wide ranging interest group.