marketing communications

Primo IT wanted to engage with their potential customers in a fun and memorable way and so we worked with them to develop a Summer direct mail campaign.

 

A mini pail was posted out to everyone on their target list. The pail contained sunflower seeds on the inside and Primo IT’s branding on the outside.

 

The pail was sent out with a letter which urged the customer to grow their sunflower and enter Primo IT’s on-line competition ‘whose business can grow the biggest’, with a prize being donated to the winner’s favourite charity.

 

“The campaign worked really well and gave us a good starting point for the next conversation.”