marketing communications

Holiday Inn asked us to create a training video that would be shown to each new staff member during their induction. The budget was limited and we had only one day to shoot the whole piece – whilst the hotel was open.

For us the real value of this film was in asking staff members to appear rather than actors. We worked with the Hotel’s General Manager to choose the right people and to ensure they were all available on one day. We then scheduled the shoot carefully so that customers were not inconvenienced.

“Five years on and the film is still being used.”