Best practice. Two words that can chill the blood of just about anybody ... especially film-makers!
AXA Insurance wanted to stress the importance of three of their core business values to members of their Sales Teams.
We suggested that AXA approached three of their top clients – clients who shared the same values – and ask them to explain, on film, the importance of them to their business and why, therefore, they value them so highly in other people’s businesses.
Three clients agreed and although primarily a talking head, we shot each film in a style that added emphasis to the subject matter and value being discussed.
AXA Insurance wanted to stress the importance of three of their core business values to members of their Sales Teams.
We suggested that AXA approached three of their top clients – clients who shared the same values – and ask them to explain, on film, the importance of them to their business and why, therefore, they value them so highly in other people’s businesses.
Three clients agreed and although primarily a talking head, we shot each film in a style that added emphasis to the subject matter and value being discussed.
![[Logo: The Phoenix Partners]](/images/phoenix-logo.gif "The Phoenix Partners Logo"){kind=logo}
