marketing communications

Castrol Power 1 was launched locally around the globe. It was our job to encourage and enthuse the local Marketing Managers thereby ensuring that Power 1 was launched successfully.

We asked each Manager to run an event which ensured their participants experienced Power 1 directly. Rather than use a standard hotel venue we challenged them to book a race track or a mechanics workshop; anything that would help to set the scene. We then sent out a box in which was a script, videos, PowerPoint, event branding, print collateral ... even a soundtrack – all designed to guide, excite, enthuse and encourage both the Managers and their audience.