marketing communications

Our client wanted to make themselves very visible at a major property exhibition - MIPIM - which is held yearly in Cannes. We proposed a radical new approach.

Instead of taking space at the exhibition why not hold your own ‘guerrilla’ event? By seemingly holding an impromptu event at the harbour (the major networking area) our client would get all the attention they wanted and be able to seal the deal by inviting clients and potential clients to join them for dinner and further conversation at one of the harbours restaurants. Our idea was based around their drawings with the event taking the form of a fashion show. Well ... when in Cannes!