marketing communications

Skill City is an exhibition which aims to encourage teenagers to choose a career and a training course that suits them.

We ensured visibility for all manner of jobs, careers and professions by presenting them in an exaggerated everyday context. The high street provided retail opportunities, the park sporting opportunities, whilst business parks gave access to a wide range of different industries.

Dotted around these areas where giant top hats from which those who didn’t know what they wanted to do could pull out a handful of suggestions and then go and speak to a career advisor for further information.