marketing communications

Castrol wanted to celebrate a real landmark in terms of motor racing – 500 World Championship wins in fact!

 

Their partner throughout the decades was Honda and together we worked to create a low key but memorable event for 50 of the people who had helped to achieve that success. From ex-racers to technicians to senior figures from both Honda and Castrol, the event was a both a trip down memory lane and an out-and-out celebration.

We worked with the team to devise an interesting and varied running order, we managed the invitation process, liaised with Castrol’s video agency and created truly bespoke commemorative gifts and press packs.