Our creative approach for this event was all centred around the changing times that BP were facing as their marketplaces changed, developed or emerged. We were helped by the fact that the location (China, one of the most important emerging markets for BP) had been chosen before we got involved.
In our pitch we posed a question; “If you have 150 of your most senior people in a room, do you give them the answers? Why not be brave and say, ‘let’s work it out together.’”
The DreamReality event was born and became the talking point for this segment long after the on-site event was over.
In our pitch we posed a question; “If you have 150 of your most senior people in a room, do you give them the answers? Why not be brave and say, ‘let’s work it out together.’”
The DreamReality event was born and became the talking point for this segment long after the on-site event was over.
![[Logo: The Phoenix Partners]](/images/phoenix-logo.gif "The Phoenix Partners Logo"){kind=logo}
