This complex animation formed part of a marketing pack. The pack contained marketing materials aimed at helping Castrol’s Global Marketing Managers to communicate the benefits of Power 1, a new oil lubricant, to diverse audiences.
In order to demonstrate the technical achievements of Power 1, Castrol asked us to work with them to develop an animation that would communicate complex technical information in an absorbing and engaging way. The sequences were then voiced locally so that all the information could be understood wherever it was seen in the world.
“This is the best pack of marketing materials we’ve received in eight years!”
Download the Screensaver
In order to demonstrate the technical achievements of Power 1, Castrol asked us to work with them to develop an animation that would communicate complex technical information in an absorbing and engaging way. The sequences were then voiced locally so that all the information could be understood wherever it was seen in the world.
“This is the best pack of marketing materials we’ve received in eight years!”
Download the Screensaver
![[Logo: The Phoenix Partners]](/images/phoenix-logo.gif "The Phoenix Partners Logo"){kind=logo}
