Is it? Really?

Please give me a moment to explain.

Experiential marketing is all about getting people who would not usually buy your products to give them a try.

Christmas is all about receiving things that you would never buy for yourself.
Ergo Christmas is traditionally the time for experiential marketing.

So if 1% of the people who did not want ‘eau de puddle’ tried it because they received it and then bought it for themselves, what percentage of a thoughtfully targeted audience could your product appeal to?